Objective: To plan the social media launchfor Faaltugiripenned by former Features Editor for various popular publications -JanhaviSamant. The aim of the social media marketingwasto promote the book and engage with an audience who enjoys the subject of the book.
Challenge: The subject of the book is very specific to a demographic who grew up in the 1980s in Bombay. We had to reach an audience who would connect with the books premise.
The entire Strategy was based on the word “Faaltugiri”, loosely translating to carefree fun in English. We intended to take the audience down the memory lane and remind them of things they have might have forgotten about the 1980’s decade. Since the book is sort of an autobiography we included the author’s illustrations and thoughts as well.
Here’s how we introduced the brand online.
The book was launched by celebrities like Rohit Shetty, Sonali Kulkarni & Paromita Vohra.
While making content, we made sure everything related to the 80s and would immediately connect with our readers. Bollywood & Television references were a must, since they formed such an essential part of Bombay and major sources of entertainment back in the 1980s.
We also kept our fans updated with details of the book reading sessions, book reviews, reader testimonials, etc. on the page to keep the audience abreast with everything related to the book. We even participated in Literature festivals & Book Reading Clubs.
Faaltugiri garnered great attention on Social media with so many readers tempted to pick up the book after coming across the page online. The audience seemed to enjoy the flashback to the past as evident by excellent engagement on our content.