Objective: : To design creative content for building awareness and increase in sales of radio spots through online as well as offline mediums
Challenge: Radio Mirchi is a nationwide network of private FM radio stations. To creatively communicate facts and numbers related to IRS (India Readership Survey) to the listeners was a challenge. The brand also had to stand out and give befitting reply to its competitors
Radio Mirchi is a popular network known locally as well as internationally. It has its stations located in Mumbai, Kochi, Kerala, USA & UAE. To showcase our increase in listenership in various parts of these countries we helped them design creative posts which are design heavy and concept based. They also include quirky replies and taglines to their competitors.
We majorly design their digital and offline creatives. For digital we help them with social media posts & WhatsApp creatives. Whereas, for offline marketing we help them design print ads.
We also illustrated a series of fun and interesting posts for the brand during the pandemic. We took the opportunity of reaching out to more people. As the whole nation suffered from social distancing, we got them closer towards music with posts like these.
Inkspire Media also designed online and offline ads for various different cities like Kerala, Mumbai, Qatar etc.
Radio Mirchi has been successful to conquer the market with their increase in listenership according to the IRS. We have helped the brand to successfully communicate their position and stats to the audience and have also managed to sell radio spots by our impressive designs and concepts.
Inkspire Media enabled creative designs for the brands digital and offline marketing, sales for radio spots, showcasing statistics and much more.
