Mirchi is one of the biggest players in the Entertainment Industry. They recently diversified into digital and live segments while continuing to enjoy the massive popularity of their radio channel. They approached us to make a presentation listing down all facets of their company, their projects, achievements to showcase their stronghold and undisputable number one position amongst their competitors.
Since Mirchi stands for entertainment, we decided the profile can’t be run-of-the-mill. It has to be interesting enough to hold attention even when we talk about statistics and numbers. We decided on a Bollywood theme to make the profile attractive and smart enough to grip the reader and show what Mirchi as a an organization stands for. We got all data and then segregated it into categories and then started with the fun part of modifying popular dialogues of well-known characters to give an edge to the information we were presenting.
The whole profile is replete with Bollywood illustrations and phrases in accordance with the content. We created a cool-looking, easy to read & absorb and visually appealing profile which will always stay etched in the minds of the readers.
We also revamped 3 logos for them which are the official logos they use in Bahrain, Qatar & New Jersey.
You can check out the brand doc here :
https://docs.google.com/presentation/d/1PEpNkNK6kSNDPfqKjnHIC4uVtmEpVMLJ/edit
