Objective: To launch Beecallin as an affordable yet premium clothing brand for millennials.
Challenge: To give the Brand its own identity and capture the attention of millennials on Social Media. To make it stand out as a crossover between fast fashion and slow fashion and highlight its biggest USP’s – affordability and their butter soft patented fabric ‘BeeNe’.
We started with creating a Brand Identity, choosing particular shades of colours to be used everywhere from Packaging to Lookbook to Social Media posts. We developed their Brand story and came up with brand taglines. We also developed the name of their signature fabric and its variants.
A photoshoot was conceptualized for their nascent collection. Then came the brand launch on Social Media, which included a detailed introduction to their fabric “BeeNe”.
Influencer Marketing was also done for the brand.
We were working on the website while growing the Social Media pages. We created a custom design E-Com website for them. Content, design and development was entirely handled by us.
We also consulted them for marketing opportunities with various events, exhibitions, cross-promotions, tie-ups with ecommerce sites and so on.
With Beecallin, we started from scratch and today we have established Beecallin as a niche clothing brand.